Like our products, our story has all the right ingredients

Our Story

Swiler Brand & Co. It's not just a clever name. No, this is premium meat, crafted by a real chef. Blair Swiler left professional kitchens after 30 years of service and started making jerky for friends on the golf course.

Now, he's making it for you - with the Chef's choice of premium cuts of meat, hand-selected spices and a proprietary slow-smoking process. And the taste and texture? Chef's kiss.

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A Mouthful from Our Founder

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As Founder and Chef, I've launched THREE smoked meat companies. I started Real Steak Jerky in 1999, Chef’s Cut in 2009 and Swiler Brand & Co in 2024.

These Hardwood Smoked Snacks are the best I've ever created.

I’ve officially come full circle and formulated my favorite products in an old-school style, the way I’ve always wanted to. I love the fact that each one of our Swiler Brand Co. items has CLEAN ingredients and only uses “Choice” USDA Brisket. It’s a return to my Northern Wisconsin roots and the Hardwood Smoking techniques I was raised on.

They say, “THIRD time’s a charm.” Well, this is my 3rd smoked meat snack company, and these clean “Choice” brisket snacks are the best I’ve ever created. So, I drop the knife.

Enjoy,
Chef Blair Swiler