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OUR STORY
He has built this three times.
Real Steak Jerky in 1999. Chef's Cut in 2009. Swiler Brand & Co. in 2024 — the first one he made exactly the way he always wanted to.
TWENTY-FIVE YEARS
Three companies, one idea.
The kitchens
Forty years at the pit, learning what a cut of beef will and won't forgive.
Real Steak Jerky
The first company. Proof that a smoked beef snack could taste of the beef itself.
Chef's Cut
National distribution, Inc. 5000, and a category built around chef-made products.
Swiler Brand & Co.
Back to Northern Wisconsin hardwood. Three ingredients, USDA Choice Brisket, made exactly the way he always wanted.
IN HIS WORDS
“I've officially come full circle.”
I formulated my favourite products in an old-school style, the way I've always wanted to.
Every item has clean ingredients and only uses Choice USDA brisket.
It's a return to my Northern Wisconsin roots and the hardwood smoking techniques I was raised on.
They say third time's a charm. So, I drop the knife. Enjoy.
Blair Swiler
FOUNDER & CHEF · NAPLES, FLORIDA
Now taste it.
Start where most people do — the Original 3-Pack. Three ingredients, $30, ships within 3 business days.
or browse all six productsBe first when something new lands
Buffalo Chicken STIX is next out of the smokehouse. One email when it lands, nothing else.
